The Two Types of Excellence Every Startup Needs From Day One

Balancing Creativity and Operations for a Startup's Success Through the Eyes of Investors

The Two Types of Excellence Every Startup Needs From Day One


Engaging in deep, reflective conversations often leads to profound realizations. Such was the case today as I discussed the complex world of influencer marketing with a good friend of mine, startup founder as well. Beyond the regular brainstorming about enhancing value for influencers and businesses, a pivotal discovery emerged: the paramount importance of dual excellence in the eyes of potential investors.


  1. Creative Excellence:

    • Definition: This is a startup's capacity to introduce groundbreaking solutions, its unique proposition, and its vision for the future.

    • Investor Perspective: Investors look for differentiation. Can your startup offer something unique in a saturated market? Is there evidence of innovative thinking and a vision that stands out?

    • Challenges: Overemphasis on creativity without concrete plans can be seen as mere daydreaming. Investors seek potential but also viability.

  2. Operational Excellence:

    • Definition: The nuts and bolts of the startup – how strategies are executed, resource management, and overall efficiency.

    • Investor Perspective: An idea's worth is validated by its execution. Investors want to see a competent team, streamlined operations, and proof that the startup can scale and adapt.

    • Challenges: Over-fixation on operations might paint a picture of a company that's too risk-averse or lacking innovation.

Reflecting in the Eyes of Investors:

Investors act as a mirror for startups. Their perceptions, doubts, and beliefs can provide valuable feedback on a startup’s strengths and weaknesses.

  • Perception of Creative Excellence: An investor's enthusiasm during pitch sessions, their questions about the startup's future plans, and their interest in the origin story all hint at how they perceive its creative prowess.

  • Perception of Operational Excellence: Their scrutiny of financials, inquiries about team dynamics, and questions on scalability showcase their assessment of operational strength.

Investors, much like founders, come in a myriad of personalities and preferences, particularly within the vast realm of angel investors. Their individual backgrounds, experiences, and inclinations shape their assessment of startups.

For some, the allure of creative excellence can be magnetic. The promise of a groundbreaking idea or a novel approach can be enough to persuade certain early-stage investors to take the leap. These are investors who bet on vision, on the spark of something potentially game-changing.

However, relying solely on this dazzle can be a double-edged sword. While creativity might secure initial interest, the absence of a sturdy operational backbone can lead to complications in the long run. There's a potential risk that the very investors who were enamored by a startup's innovative spirit might grow disillusioned if they don't see it anchored in solid operations.

This underscores the vital importance of recognizing, early on, the necessity of operational excellence. If you, as a founder, identify a gap in your operational prowess, it's imperative to address it promptly. In the grand tableau of a startup's lifecycle, an early investment in operational strength could be the very factor that sustains long-term investor confidence and ensures enduring growth.

Which Excellence Wins Over Investors?

While both forms of excellence are crucial, in the eyes of many early-stage investors, Operational Excellence might have a slight edge. Here's why:

  1. Risk Mitigation: Efficient operations signify a lower risk. It indicates that the startup can weather unforeseen challenges and adapt.

  2. Financial Prudence: Demonstrated operational efficiency can assure investors of prudent resource use, and that their money won't be squandered.

  3. Scalability: A well-oiled operational machine is often seen as more scalable, crucial for investors looking for growth.

However, this doesn't undermine Creative Excellence. A unique vision can captivate investors and make them believe in a startup's future, but they also need assurance of its grounding in reality.


Having navigated the challenging waters of building multiple startups, it's only now that a profound realization strikes me with clarity: for every surge in creative force, there must be an equally formidable counter-force driving operational excellence. It's akin to the yin and yang of startup dynamics, where the brilliance of one aspect necessitates the strength of the other.

The introspective question every founder needs to grapple with is: "What kind of founder am I?" In the world of startups, like attracts like. We, more often than not, gravitate towards those who mirror our own inclinations, our behaviors, our visions. But therein lies a potential pitfall. If we surround ourselves solely with 'creatives', do we inadvertently undermine operational efficacy? On the flip side, an overemphasis on operations might stifle out-of-the-box thinking.

This self-awareness, or sometimes the lack of it, can lead to a magnification of challenges. If you're a founder rooted deeply in creativity, do you possess the self-awareness and courage to bring onboard a team that champions operations? And more importantly, can you harmoniously collaborate, recognizing and respecting the strengths that each side brings? This might be one of the most critical considerations for a startup's success trajectory.

Invitation to Debate:

To the visionary founders and the meticulous investors alike: How do you weigh creative against operational excellence? Do you feel one naturally leads to the other, or do they often exist in tension? Share your experiences and insights, and let's unravel the intricate dance of creativity and operations in the startup world.